Cannes Lions

1-CLICK AWARDS

RECRUIT MEDIA COMMUNICATIONS, Osaka / RECRUIT CO. / 2008

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1-click Award is a competition awarding interactive works made by young creators, in search of simple click-triggered interactions that literally "click" everyone's heart. Standing at the center of the page is a guy giving a speech. If you thrust your cursor into his butt, the guy, with lightning-like pain racing up his spine, dashes out of the website with the cursor still stuck in his butt, running through blogs each of which has one of the blog parts available on our website. This is a work that gives shape to the characteristics of 1-click Award through the act of butt-clicking (which is reminiscent of Japanese traditional children's play called Kancho, an act of shoving your first fingers up someone's butt).

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