'The National Fundraising Event’ is the first TV-collection in Denmark and it airs each year on the main channel (DR1) of the oldest and largest media enterprise, The Danish Broadcasting Cooperation. Since it first started, it has caused individual Danes to donate at total of more than 130 million Euros to development projects in third world countries.

So for the 10’th anniversary of ‘The National Fundraising Event’ it was vital to encourage further support by making it clear that the personal donations have made – and are still making - a real difference for real people.