In the spirit [and season] of goodwill, this ad was created as a thank you to the thousands of people who responded to the May launch of our 'Opinions Welcome' campaign by submitting their own opinions to our microsite. By November we'd had over 3,000 unique opinions submitted and many of them were so good that we wanted to thank everyone by creating a unique crowd sourced Christmas message from Laphroaig to all of our friends [and foes].

We assembled a small but perfectly formed Scottish Choir and took them to Laphroaig's home on the small Scottish island of Islay. We filmed 10 carols across 4 different locations [braving a multitude of weather fronts along the way] and created 3 individual chapters [each with 3 or 4 carols] of which this submission is the first chapter.

The weather was wild, the singing tight, the opinions outlandish and we suspect you've never heard Christmas Carols quite like these before?