Cannes Lions

100% RENEWABLE ENERGY BY 2050

DENTSU TEC, Tokyo / WORLD WILDLIFE FUND (WWF) / 2013

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Overview

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Credits

OVERVIEW

Description

100% Renewable Energy by 2050

WWF created the animation movie about ‘Renewable Energy’ in Japan in order to promote the awareness and the use of it.

This movie supports the challenge to the clean energy of JAPAN !

As the background of this movie, there are

East Japan great earthquake disaster and Fukushima nuclear power plant disaster.

The Film has an easy-to-remember story that the main character, a panda, explores all over the world that is made from ‘Renewable Energy.’

The view of the world is followed by the brand mark of WWF at ending.

Execution

At first this animation was made one visual of illustration constructed in the world of the natural energy in the form of the brand panda logo of WWF. Next, we created the animation by moving the world of the natural energy individually using after effect.Finally, music created by an original with a musical instrument suggesting each natural energy. We mixed the real natural sound effects too.

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