We came up with an extremely simple idea that we were confident would travel well across cultural and language barriers and make the 100-year celebration accessible to all.

1. We chose to communicate through numbers, which are understood worldwide.

2. We featured Panasonic products prominently.

Focusing on just these two elements, we produced 100 movies that are in use worldwide with no need for translation or other adjustment.

The 100 100th-anniversary movies were made available at Panasonic facilities all over the world. As a result, the movies were published and shared all around the world at the same time on various platforms such as SNS through the facilities.

Moreover, these anniversary movies for global scale became a model of anniversary movies produced by each local facility.

1. The movies were published in as many as 180 facilities located in 39 countries without any translation or revision.

2. We appealed the 100-year history and confidence of Panasonic in a simple manner that everyone with all different backgrounds can understand. We consequently built a brand image that Panasonic is the established global enterprise.

In Panasonic's brand image research, we achieved the following heightened scores, shown as percentages of previous scores.

·Proposes products/solutions for a better life

136%

·Communicates a high-class image

126%

·Seems trustworthy

119%

·Inspires positive anticipation

116%