Cannes Lions

10K RACE

PUBLICIS IMPETU, Montevideo / NIKE / 2009

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Overview

Description

In its original language, this entry talks about the 'Chivito', a huge traditional sandwich very popular in Uruguay. For translation purposes, we present it as 'super sandwich', but it is like a hamburger made with meat (cow or chicken) and an incredible amount of toppings. It's delicious but full of calories and collesterol.

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