Cannes Lions

12 Days of Christmas

PROCTER & GAMBLE, Geneva / PROCTER & GAMBLE / 2018

Film

Overview

Entries

Credits

Overview

Description

It’s Christmas on the maternity ward of a UK hospital as we follow a team of real midwives through their shift. Throughout the film we hear a choir singing the traditional 12 days of Christmas song but the words have been modified to align with all the different things midwives do as they support their mums-to-be. We see all the many aspects of how midwives work tirelessly to support women (and their families) as they go through labour and eventually deliver a series of healthy new born babies. Eventually finishing with a series of portrait shots of the individual midwives proudly holding the babies which they have delivered.

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