Cannes Lions

13 Reasons Why You Matter

ADOLESCENT CONTENT, Los Angeles / NETFLIX / 2017

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This video shows positive relationships between real teens and their friends, parents, and community figures. A real kid is surprised by a friend/sibling/parent/teacher/etc with a personal letter detailing why they matter to the friend/etc. The filmed reading is the first time the kid has read the letter, capturing their genuine emotional responses to the message. This is supposed to inspire viewers to write letters of their own to promote community and mental health.

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