Spain’s Anti-drug Foundation (FAD) launched www.144hours.com to raise awareness of the seriousness alcohol consumption during summer. We extracted Pablo, 21 years old, from his natural environment and sent him to a small town where he would spend 144 hours learning to surf from scratch. The average number of hours spent by young Spaniards on alcohol consumption during the summer.

In www.144hours.com, users could indicate the hours they had spent drinking that week. The website extrapolated those hours and the user could see multiple montages of a documentary of Pablo's learning process and see how far they could have gone.