We rented a house outside 18th Zone and equipped it like a real embassy.

We named an ambassador and we launched a website where companies enroll, post job openings and where candidates can upload resumes and apply for jobs, free of discrimination.

The attendance at the Ambassador Reception was a success, we had all the executives from the most important companies of Guatemala. This helped activate Public Relations Departments of these companies and created a bond with the embassy.

We also invited most important media of the country. And in one morning we had all the executives from the largest companies in one place.

The Ambassador became a very attractive person to the media. This free press helped enrich our results, by mobilizing our spokesperson.

Meanwhile, the embassy started functioning, processing the resumes of possible candidates.

Only in the first month:

Over 15,000 people of the 18th Zone joined the embassy, 3,500 people got job interviews, 800 were hired, and over 20 companies joined committing not to discriminate.

We gain $20m in free press and media. That represents 8 times Tortrix’s annual media investment and also we got 20 million hits on the internet.

And best of all, we created an established symbol of the city that will end social prejudice and help 800,000 people reach a better future.