Cannes Lions

2001 DVD'S RENTAL AND SALE

LODUCCA22, Sao Paulo / 2001 VIDEO RENTAL / 2005

Awards:

2 Shortlisted Cannes Lions
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Description

2001 Video is one of the most traditional VHS and DVD rental shops in Sao Paulo, with a large collection of new and old movies. On the Internet, this action aimed to encourage the purchase of DVDs of former catalogue (films that already sold largely, and now are left on the shelves). Our solution was simply a reminder, raising the user's curiosity of why such films sold so well.

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