The Metro City Building wrapping has generated phenomenal interest for adidas. It’s a “first” and it is one of the largest buildings ever to be wrapped in China.As the XJH landmark site was transformed into the adidas Match Ball, multiple outdoor sites and other media vehicles were used in support of all three phases.A teaser phase built up excitement. The launch created impact and involvement and the post-wrappings sustained interest in the idea.

Significant press coverage both inside and outside of China of the giant ball. The Football Festival had strong TV coverage in youth programming on Shanghai TV. Standout and high awareness that adidas is football and “Impossible is nothing” amongst our target audience.