The new range contains 2016 colors, each with their own name. The agency developed the concept “2016 Colors Inspired By Real Life”. To launch the campaign with the new range, an art exhibition was organised in the National Museum of the Visual Arts. It was the first time this location had been used for advertising. Simple and interactive artworks interpreted some of the chosen colors.

The launching had full media coverage and it was widely broadcasted on television. The art exhibition stayed open for the public for a week. This campaign had the highest awareness level on Pinturas Inca's life, as recorded by Research International.