Challenge: Catch the attention of the most coveted automotive target.

Insight: Our well-heeled consumer is a fast-moving target who’s not interested in leaving the site they’re visiting to watch our custom-edited films touting the all-new Range Rover.

Idea: We bring the site to them.

In the innovative Filmstrip unit, viewers can dive into layers of video and information-rich image galleries that showcase the details that make the Range Rover the most refined luxury SUV on the market.

Results: An impressive performance with an interaction rate 138% higher than the 2012 BLAMP average.