Cannes Lions

2014 FIFA THE WORLD'S CUP CAMPAIGN

THE COCA-COLA COMPANY, Atlanta / COCA-COLA / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

Coca-Cola partnered with a graffiti artist with a bold, confident, simple, and authentically Brasilian style. The artist used both vernacular brasilian art and urban street art techniques to create a library of illustrations used in the campaign. The process was crafted and rich, including: sketching, wood carving, spraying, and printing.

Outcome

The World's cup campaign and visuals invigorated the FIFA event for all who experienced it.

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