Cannes Lions

2018 Radio Campaign

THE RICHARDS GROUP, Dallas / MOTEL 6 / 2019

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

Long-time spokesperson Tom Bodett comments on current cultural trends to illustrate the promise at the heart of the Motel 6 brand: A clean, comfortable room for a great low price. While lots of things change, Motel 6 value always stays the same.

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