Serena Williams is a once-in-a-generation athlete. Dominating the sport of tennis for the past 21 years, in a style all her own. However, being a black woman excelling in a sport stuck in the past, she has had to deal with a constant cloud of racism and sexism. As she headed into last year’s US Open with a chance at history, Gatorade wanted to celebrate the qualities that make Serena so special. To do so, we created 21 unique pieces of art. Each one designed in a different style and based on an insight from each of her 21 titles. The posters were placed throughout the city of New York, spreading the celebration of this brilliantly, unique superstar.