This campaign’s purpose was mostly about how can we show the LG gram’s increased battery capacity to customers directly and clearly. An animation production challenges for 24 hours without additional power charge with one single gram lap top. And, we decided to use basic windows tools which are people usually use as like the MS office program and paint, memo something like that to show the ability of LG gram’s battery capacity. 5 artists, relay drawing, without charger, for 24 hours. It was the digital art project. We tried to show it to customers without any editing and people really loved it.