Cannes Lions

24HR ASSISTANCE SERVICE

RAPP COLLINS, Paris / RENAULT / 2004

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Overview

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OVERVIEW

Description

Not another presentation or brochure that lists the numbers, type of job, type of accident and other areas involved. Instead, a creative idea that shows why SART is the sales force's friend. The film follows the adventures of Lulu, a deep frozen shrimp from Spain as, thanks to the Assistance Service, she meets a series of setbacks en route to market at Rungis. And on from there...

Outcome

A warm welcome of the network and of the staff. Lulu the Shrimp has become the star of the Customer Centre.

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