Cannes Lions

$250 MILLION CASH SPECTACULAR SCRATCHERS

DAVIDANDGOLIATH, Los Angeles / CALIFORNIA LOTTERY / 2012

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Overview

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Credits

OVERVIEW

Execution

To help launch the California Lottery's new $250 Million Cash Spectacular Scratchers game, we converted a standard bus shelter into a money booth. We rigged it with motion sensors, so that when anyone passed by they were surprised with tons of flowing cash.

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