The objective was to create a film that celebrates Usher’s biggest hit - Yeah! - created with the help of three decades of fandom and achievements.

“Where’s Usher” follows a more traditional minute-long trailer-style spot for the Halftime Show that broke several weeks ago. That spot hyped Usher’s forthcoming appearance as “One performance. 30 years in the making.”

With Usher, we wanted to do one big film that reminds everyone about his entire collection—30 years of hits.