The movie title was "300", its theme: Spartanism. Our client said, ”Create an advertisement that will get Japanese men wanting to see our movie.” We reflected that many Japanese men are hard-working and easily get hooked on things, much more so than men from other countries. So, we suggested a 300-page mobile-phone feature. "Get the target wanting to click to the next page!", our strategy was simple, but appealed strongly to the target market. Ultimately, the site had 4,420,862 viewings in one week! (This site was only up for one week, from 7/6/2007 to 14/6/2007)