Cannes Lions

365 Days Health During Break

TAZEFIKIR, Istanbul / BAYER / 2020

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OVERVIEW

Execution

In order to teach health knowledge to our children through games, we created the contents of our games, which pedagogical suitability has been approved by the Teacher Academy Foundation, in line with the nutrition and movement programs approved by the Ministry of Health and international health organizations for children.

In the first phase on 2019, we have set up our games to special areas of expertise in different regions of Turkey, floors of parks and major shopping centers. In the second phase in 2020 conjunction with the pandemic, we paint our games to our school gardens’ floor around Turkey with the collaboration Ministry of National Education in 10 cities, 77 schools.

By converting the games that children know well, we have created a brand new experience with games such as Vitamin Istop, Anatomical Hide-and-Seek, Listen to Your Body, How Many Times to Jump, Run Body Run etc.

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