Cannes Lions

3D TV WL768 SERIES

GREY/G2 GROUP, Dusseldorf / TOSHIBA / 2011

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The new TOSHIBA 3D TVs turn 2D content into 3D entertainment. Or simply put: They turn 2D into 3D. The 60 second film conveys this simple message in a very unconventional, spectacular way. The idea started on a blank sheet of paper. And so does the film. A flat piece of white paper turns into a wonderful origami landscape that is full of amazing detail. A fascinating journey from 2D to 3D. The animated film was shot stereoscopically frame by frame. It uses no cgi and is the world's first stop motion film in real 3D.

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