Introduce LG’s 3G handsets with the “Talk to me” campaign: the first VDO call simulation via online. VDO call technology was selected to simulate the uniqueness of 3G mobile handset features. The campaign allowed consumers who only had 2G handsets to try VDO calls instantly. Two cute girls and celebrities answered phone calls live from 12:00 to 21:00 daily. Their mobile phone numbers were announced on the website where consumers could call, talk to them and see them live online. All incoming mobile phone numbers were captured and used to generate more sales for LG mobile.

Website crashed on the 2nd day of launch and required 1 more day to stabilise. Bandwidth reached 100GB on the 3rd day. The site had more than 12,600 visitors per hour and reached 1,000,000 unique visitors on the 12th day. All phone numbers were captured and called back if the line was busy. The calls reached maximum capacity at 270 calls/day. 26% of viewers had made a call. 5% of callers called back every day. Clients were very happy, and more than 1,000,000 people had fun.