3´s new brand platform –Between friends- builds on friendship and communication between friends. On the campaign-site you can create a “copy” of your friend and record something funny that your friend usually says. Your friend will then receive an email with a question of why there’s a picture of him/her on 3’s website. When your friend have seen the look-alike and realised where it came from it’s time for revenge. The purpose is to bring your friends together and tell them that they can call each other for free within 3.