Cannes Lions
McCANN WORLDGROUP THAILAND, Bangkok / LG / 2010
Overview
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Credits
Outcome
Website collapsed in the 2nd day of launch and required 1 more day to stabilise. Bandwidth reached 100GB on the 3rd day. The site had more than 12,600 visitors per hour and reached 1,000,000 unique visitors on the12th day. All phone numbers were captured and called back if the line was busy. The calls reached maximum capacity at 270 calls/day. 26% of viewers had made a call. 5% of callers called back every day. Clients were very happy, and more than 1,000,000 people had fun.
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