Mobile operator Sonera was the first to open 4G – the world’s fastest mobile connection in Finland. The challenge was to tell this in an interesting way in a print ad. How could we make high-tech meet the traditional media?Since 4G is all about speed, we created a game – a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.To be able to play the game, you simply had to download an application, take a picture of the print ad and place your phone in the middle of the print. Both players placed two fingers on the marked spots and quickly touch the phone screen as soon as a bright colour appeared. The game lasted until one of the players had won three rounds. After the game, both players could take part in a competition and win a super fast Sonera 4G connection.The speed test print ad was published in Finland’s biggest weekly magazine NYT.