Our solution? Online videos. Lots of ‘em.

With an online media spend as large as Verizon's, media outlets like to sometimes give a little back - as Added Value.

We took ours in the form of production resources and together created dozens of videos. Each delivering the same Verizon message as the TV campaign, but did so in its own unique way. No one-size-fits-all approach for this carrier.

Did it work? Did it ever. The blogs exploded. Click-through rates soared.Each new video release got tons of buzz. With an increase in lift up to 400%!Three videos now rank in the top 10 most viewed videos of all time on Verizon’s YouTube channel.The best part? All 50-plus videos were created for less than the cost of making one typical broadcast TV commercial.