Times are tough and bigger families have to tighten their belts and travel less. kulula wanted their fans to know that if they come from a bigger family, we’re always trying to make travel easier and more fun. What better time to deliver this message than when the president of our country adds yet another wife to his already large family.

We believe we’re the first airline in the world, to make an offer of this nature. You always see ‘two for the price of one’ offers, but when last did you see a Fourth Wife Flies Free offer?

The direct offer garnered Over 100 million media impressions globally including many of the world’s largest media outlets such as Fox News, Good Morning America, ABC News, CNBC, The Daily Mail and many others.

50 key pieces of national coverage were achieved in SA including front page headlines in Cape Town and Johannesburg’s biggest daily papers.

The campaign trended nationally on Twitter and reached over 3 million people on social media channels.

We also had huge public response, with many people keen to try and cash in on the offer, but unfortunately none were genuine polygamists with more than three wives.

12,000 new fans on Facebook in 2 weeks earned media of R42 417 541.