Since the target audience was students, we set up a web-focused plan. We concentrated on Career Platforms, LinkedIn, Facebook, and Video Networks – supported by on- and offline publications in HR relevant media, radio advertorials and university-located CLPs.

The campaign started one week before the launch of the event. We announced it on Social Platforms and offline via University CLPs. Later, the launch of the campaign was unveiled via DJ Talk and Facebook, supported by LinkedIn and Video Networks. In kariyer.net, which is a reputable job search platform in Turkey, we advertised in the search results to attract job-seeking young talents. For the launch of the application, we collaborated with Yenibiris.com, another job search platform.

In another job search platform, secretcv.com, we used mailings to inform visitors that the application is still on air. Additionally, advertising on Facebook kept up the excitement.

Prior to the project, we already reached over 6 million people through publications in on- and offline media.

In the first week alone, more than 500 chats were initiated. As the news spread, about 23,000 people interacted with the application. The number of Facebook fans almost doubled, and more than 20,000 people were reached via Twitter. Due to that extremely positive response, the event’s timeframe was extended from one to two weeks.

But the greatest success: after just 2 weeks, we observed a major shift in company perception resulting in an uplift of Bosch applications by over 600%.