Cannes Lions
BBH, London / LEVI STRAUSS / 2009
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‘Secrets & Lies’ is one of four films in the Levi's® 501® Live Unbuttoned campaign. The campaign celebrates the 501®'s most distinctive product feature - the button-fly; but makes the act of unbuttoning the symbol of a free, open, uninhibited and unrestrained approach to life.‘Secrets & Lies’ dramatises what it means to live life unbuttoned. After meeting on a night out a young couple reveal they haven’t been entirely honest with one another. As they unbutton their 501’s® the truth is exposed. The more they reveal about themselves, the closer they become.
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