Cannes Lions
180HEARTBEATS, Warsaw / BAYER / 2011
Overview
Entries
Credits
Description
For the 50th anniversary of the contraceptive pill a series of five films presents ineffective, absurd methods of contraception used in previous decades. Movies are styled as educational materials from previous decades (1960-2010), showing a young couple using ineffective, tiring and silly methods of birth control, for which a safe alternative has always been a comfortable pill. The movies are available on a special anniversary website.The 1960s method was Fumigation, as those were the times of hippies and their heavy consumption of the weed.
Similar Campaigns
12 items