Cannes Lions
LOWE VIETNAM, Ho Chi Minh City / NHAT NGUYET TRADING / 2015
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5 Giay is Vietnam’s version of Ebay and the leading online classified established in 1995. With a decade long credibility – the site is a household name in Vietnam. More than 52 million people visit this site on a yearly basis. That is more than 60% of the 90 million strong Vietnamese population. This site is known for selling items quickly, even things that no one would imagine – someone would want it!
Since the site has been around for so long, people have uploaded and sold many strange items making it a talking point amongst many Vietnamese.
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