Cannes Lions

5GIAY.VN

LOWE VIETNAM, Ho Chi Minh City / NHAT NGUYET TRADING / 2015

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Overview

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Credits

OVERVIEW

Execution

5 Giay is Vietnam’s version of Ebay and the leading online classified established in 1995. With a decade long credibility – the site is a household name in Vietnam. More than 52 million people visit this site on a yearly basis. That is more than 60% of the 90 million strong Vietnamese population. This site is known for selling items quickly, even things that no one would imagine – someone would want it!

Since the site has been around for so long, people have uploaded and sold many strange items making it a talking point amongst many Vietnamese.

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