In the 1970s, Miller was the first major brewer to bring a successful light beer to market. It was the biggest new product launch in years. Did it help start the fitness craze? Possibly. Prove us wrong. This spot mocks many of the “get fit quick” schemes and products of the 70s and 80s. It also has fun with the personalities that helped promote these products. In reality, there is no product or exercise that can guarantee your abdominal muscles will look like a six-pack. But there is one sure way to get a six-pack. And that’s to go to your local beer store and buy one. So if you trace back the lineage, it’s possible that in addition to inventing Lite Beer, Miller did indeed invent the six-pack. You’re welcome.