The Lebanese government does impose rather strict censorship across all media. In addition, TV stations are mostly driven by politics, segmented into the different political parties. The trendy, well-travelled youth is practically non-existent on local TV programmes.Even though the nightlife scene is still somewhat frowned upon in certain areas of Beirut, it is still the biggest and hippest industry in the country, with some online and written press publications dedicated to following and documenting the city’s most happening parties and gatherings. In the last few years, Beirut has consistently been highly mentioned in clubbing reviews worldwide.

And no matter what the difficult national circumstances, the Lebanese are renowned for their outgoing spirit, starting their nights out rather early, and partying 24/7.

It is the main form of ‘release’ for an entire generation.

6:05 at depechemode is an ever-changing and multi-offering space that comes to life every evening at 6:05 sharp for ‘Happy Hours’, through daily DJ events, band performances, art launches, product parties, fashion happenings – a nightclub where you can shop.Built around a versatile colour coding system and always renewing itself, 6:05’s logo was designed as a stylized representation of that specific time. Its function goes beyond branding, and becomes a memorable call-to-action; reminding the audience that it is not only the ‘time to meet’, but also the ‘place to meet’ for new and surprising experiences.

6:05®’s stationary and literature design acted as a successful communication tool with consumers. Targeted audiences adopted and shared the messages online, thus creating much intrigue that translated into sales forecasts being doubled - and trebled on occasion - and product stocks depleting much faster than anticipated.From a business perspective: During meetings at high-profile European fashion and design exhibitions, the stationary and literature successfully transformed 6:05® into a hit concept, making it an extremely desirable destination in Beirut for the cutting-edge designers and international labels. Our client managed to substantially expand their portfolio of exclusive brands.