Cannes Lions
ALMAPBBDO, Sao Paulo / INSTITUTO AYRTON SENNA / 2003
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If we hadn't been able to create a new communication format and enable the airing of an advertisement without a frame and press release identification, out of the traditional centimeter x column format, not in the horizontal, but in the vertical format, between columns, it would have been impossible to sensitize the press to register their works in the 6th Ayrton Senna Journalism awards, showing that the space for human development in Brazilian journalism is reduced.
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