Subaru wanted to create some buzz and generate leads six months prior to the arrival of their first-ever seven-passenger vehicle. The problem: there were no photos, and no vehicle to photograph, there was not even a name, there was no money and there was really no room in a market already saturated with seven-passenger vehicles.

Our solution: create a viral online spot for this new mystery vehicle by borrowing a few cars from a local Subaru dealership, shooting some video, finding a fun piece of music and, basically, getting busy.