Cannes Lions
KANOON IRAN NOVIN, Tehran / AGRICULTURE BANK IN IRAN / 2014
Overview
Entries
Credits
Description
Our first shot is a rice farm in northern Iran; rice farms need a lot of delicate care & that’s why mostly women & children work on them. A road goes through the green plain. There is a broken down minibus in the middle of the road & driver keeps trying to start it. At this moment, the driver notices the rice farmers. He gets out of the minibus & asks for their help.
Farmers –mostly women & children- come to help & push the minibus. The car starts moving & the driver gets to start it eventually. A moment later, the driver stops the car & opens the door. He offers a ride to all the farmers who helped him get the minibus moving.
In the final shot, we see the muddy hand prints of the farmers on the back of the minibus right next to the Keshavarzi Bank logo.