Cannes Lions

77 ANNIVERSARY

KANOON IRAN NOVIN, Tehran / AGRICULTURE BANK IN IRAN / 2014

Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Our first shot is a rice farm in northern Iran; rice farms need a lot of delicate care & that’s why mostly women & children work on them. A road goes through the green plain. There is a broken down minibus in the middle of the road & driver keeps trying to start it. At this moment, the driver notices the rice farmers. He gets out of the minibus & asks for their help.

Farmers –mostly women & children- come to help & push the minibus. The car starts moving & the driver gets to start it eventually. A moment later, the driver stops the car & opens the door. He offers a ride to all the farmers who helped him get the minibus moving.

In the final shot, we see the muddy hand prints of the farmers on the back of the minibus right next to the Keshavarzi Bank logo.

Similar Campaigns

6 items

Fair Tales

PUNCHBBDO, İstanbul

Fair Tales

2021, ODEABANK

(opens in a new tab)