Difficulty of target expansion due to psychological barriers thinking ovens are expensive, inconvenient. Inexpensive small-sized cookware comes in as a substitute, and competitors' search queries exceed our company's, and there is an absence of brand link called 'light wave oven = LG DIOS Wave Oven'.

Difficulty of target expansion due to psychological barriers thinking ovens are expensive, inconvenient. Inexpensive small-sized cookware comes in as a substitute, and competitors' search queries exceed our company's, and there is an absence of brand link called 'light wave oven = LG DIOS Wave Oven'. Reducing consumer barriers and expanding the market by redefining with "Kitchen necessities that is wanted to be used everyday" And 9 in 1 function highlighted to assemble nine unorganized little cookware on the table all at once. Developing a key message that enforces consumers to buy products "Every dish in the world, with one light wave oven." A video that specify prepares the inconvenience and inorganization of the substitute cookware and the convenience of the light wave oven. Performing a mission by directly competing 9 kinds of the fast delicious cooking courses. So, we produced five targeted oven recipe video clips in video magazine format.

From April 25 to June 30, executed the campaign on YouTube, Facebook, Instagram, etc with the media budget of 220,000 dollars.