Cannes Lions
90 in 90
AMVBBDO, London / BT / 2018
Overview
Entries
Credits
OVERVIEW
Description
A game of football lasts for 90 minutes.
So, when BT Sport advertised the FA Cup – football’s longest-running competition - they created 90 different ads.
Each ad was one minute long.
And told the story of a different minute.
From a different game.
In the 147 year history of the FA Cup.
The 90 ads were read by celebrity fans, football experts, even TV historians.
Famous players told their own stories.
It all added up to a complete history of football’s most celebrated trophy.
90 stories.
In 90 one minute ads.
90 in 90.
Execution
A game of football lasts for 90 minutes.
So, when BT Sport advertised the FA Cup – football’s longest-running competition - they created 90 different ads.
Each ad was one minute long.
And told the story of a different minute.
From a different game.
In the 147 year history of the FA Cup.
The 90 ads were read by celebrity fans, football experts, even TV historians.
Famous players told their own stories.
It all added up to a complete history of football’s most celebrated trophy.
90 stories.
In 90 one minute ads.
90 in 90.
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