Cannes Lions

90 in 90

AMVBBDO, London / BT / 2018

Supporting Content
MP3 Original Language
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MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

Entries

Credits

OVERVIEW

Description

A game of football lasts for 90 minutes.

So, when BT Sport advertised the FA Cup – football’s longest-running competition - they created 90 different ads.

Each ad was one minute long.

And told the story of a different minute.

From a different game.

In the 147 year history of the FA Cup.

The 90 ads were read by celebrity fans, football experts, even TV historians.

Famous players told their own stories.

It all added up to a complete history of football’s most celebrated trophy.

90 stories.

In 90 one minute ads.

90 in 90.

Execution

A game of football lasts for 90 minutes.

So, when BT Sport advertised the FA Cup – football’s longest-running competition - they created 90 different ads.

Each ad was one minute long.

And told the story of a different minute.

From a different game.

In the 147 year history of the FA Cup.

The 90 ads were read by celebrity fans, football experts, even TV historians.

Famous players told their own stories.

It all added up to a complete history of football’s most celebrated trophy.

90 stories.

In 90 one minute ads.

90 in 90.

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