No matter your creative discipline, we all have a common enemy: The process. No one understands this better than the ADC. In an effort to empathize with creatives and rally them to do the best work of their careers, we've developed a campaign that calls out many of these obstacles and absurdities in a satirical fashion. Thereby expressing, that if creatives keep their eye on the prize and continue to fight the good fight, it will all be worth it in the end.