Create an annual report for the general meeting of shareholders and at the same time make the Puma brand core „forever faster“ experienceable in a surprising way.

Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.

Annual Reports are incredibly long. But not if you have speed in your genes.

The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.

The worlds fastest annual report became a world wide topic even faster.