Instead of creating an advertising campaign we decided to take the old product demo world to the digital era launching a 48 hour non-stop live streamed product test.

We challenged a well known lifestyle influencer to prove our product’s effectiveness and users could follow the live stream through influencer social profiles as well as the ones of the brand.

Also, we uploaded to YouTube the 48hour no cuts video to show that we never cheated.

First we challenged @CajaFresca, replying to a post she published where she questioned the product’s effectiveness.

We did the challenge together with her. Users could follow our steps through different streaming on L’Oréal and CajaFresca’s Facebook, Instagram, Periscope, Twitter and Snapchat.

Finally we created a social media campaign with a summary of those 48h and we uploaded to YouTube a video with a duration of 48h that has no cuts as proof that we never cheated on our product demo.

Facebook:

1.15 Million people reached (50% in an organic way)

+35% average of visualization per transmission VS previous Facebook Live broadcasts

+45% average of interactions with @CajaFresca VS previous post

Twitter:

+23% interactions VS the average of the last 6 months