Cannes Lions
ADK, Tokyo / TOYOTA / 2018
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Description
Tiny but precisive miniatures bring a heart-warming family life story. A car(d) life story is the movie that was made to show what the brand offers exactly to customers. The movie starts with the scene that a baby comes to a young couple. He grows up and expands his horizons through a life-changing experience and finally he has his new family. In each scene, 1/150 size small cars such as Toyota Prius, Rav4 and 86 appear and support their life. In the final scene, the background of the story is revealed that each scene was played physically on the credit cards, in order to convey the brand message; “Supporting the stages of your car life”. It’s the message from credit card brand “TS CUBIC CARD” that offers a variety of service to car owners.
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