With an ever-increasing competitive landscape of brands entering the market, they wanted to remind the public and the trade, of their depth of technical knowledge, gleaned over centuries of manufacture. Knowledge and history, which goes into the manufacture of every one of their products.

The solution was to create a piece of Chinese landscape art. Intricately sliced and cut out of the very meat itself. Therefore showing how sharp the knives were. And also how precise they were. Almost as if they had been part of carving the Chinese landscape over time, in the form of a long beautiful Chinese scroll.

This piece of communication appeared in April, so as yet, we do not have any specific sales results.