A series of stylised GQ Sports interview documentaries featuring athletes and superstars balancing their public and private lives. From Tennis to NFL superstars and Football champions, GQ and GUCCI developed together an immersive narrative journey with today’s modern sports icons.

Create a solid and evocative media partnership able to elaborate on the role of global athletes through the eyes of GQ Sports.

Awareness of Gucci sport and lifestyle connection, Engaging with core global audiences interested in lifestyle and sport, and Build desirability amongst GQ global readers.

Jalen Ramsey’s story is the subject of the new episode of A Hero’s Journey, the series of films created in collaboration with GQ Sports. Each chapter explores the lives of modern sporting icons, asking them to share their often-challenging road to the top, while showcasing key looks from the latest Cruise 2023 collection as well as signature travel pieces.

Jalen Ramsey is an icon with style. The work had a positive reach and garnered press and a social media response.