Cannes Lions

A Hero’s Journey: Jalen Ramsey

SMUGGLER, London / GUCCI / 2023

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

A series of stylised GQ Sports interview documentaries featuring athletes and superstars balancing their public and private lives. From Tennis to NFL superstars and Football champions, GQ and GUCCI developed together an immersive narrative journey with today’s modern sports icons.

Create a solid and evocative media partnership able to elaborate on the role of global athletes through the eyes of GQ Sports.

Awareness of Gucci sport and lifestyle connection, Engaging with core global audiences interested in lifestyle and sport, and Build desirability amongst GQ global readers.

Execution

Jalen Ramsey’s story is the subject of the new episode of A Hero’s Journey, the series of films created in collaboration with GQ Sports. Each chapter explores the lives of modern sporting icons, asking them to share their often-challenging road to the top, while showcasing key looks from the latest Cruise 2023 collection as well as signature travel pieces.

Outcome

Jalen Ramsey is an icon with style. The work had a positive reach and garnered press and a social media response.

Similar Campaigns

12 items

The Awakening

SMUGGLER, London

The Awakening

2023, GUCCI

(opens in a new tab)