Cannes Lions

A LETTER TO MY DOG

TBWA\HAKUHODO, Tokyo / PROCTER & GAMBLE / 2015

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This is a story of a long-lived dog and its owner.

Junko, the owner is 71 years of age. Her pet dog Choco is 80 in human years.

Ever since Choco was born, they have enjoyed their days together.

However, since dogs age 5 times as fast as humans, Choco is now older than Junko.

Junko decides to write a letter to Choco to express her gratitude for making her life

so rich and colorful; to thank Choco for living with her for so long, for all the happy

memories, and for giving her hope for the future.

Junko’s words are filled with love and affection.

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