Our 2014 Toyota Corolla TVC features an unexpected meeting between a young man and woman as they both vie for the same parking spot. After their eyes meet, we are taken on a brief journey several years into their future – we see them buy an apartment together, renovate, go on holiday together, buy a dog and eventually get married. Central to this journey is the new Corolla Sedan and Hatch. More than just a stylish car, it’s an integral part of our target’s future - all that is good, and yet to come.

The new Corolla love story needed a music track that not only took the viewer along on that journey but also reminded them of their own early romances. We licensed the track ‘You and Me Song’ by The Wannadies for several reasons: It featured heavily in Baz Lurhmann’s Romeo +Juliet, which was a big hit in Australia. The teenagers who watched the movie back then are now the Corolla buyers of today. Using a song that would rekindle those romantic memories was a calculated move. The track also hit its stride at the same time our couple does – on their wedding day. The song provided us with a popular track and stirred similar memories in our potential car buyers.