We wanted to bring to life the campaign idea that 'A lot goes into a Škoda Fabia'. We decided to do this quite literally by detailing all the features that make it a great little car, then show them being sucked into the Fabia. The type needed to work in two ways - to create an intriguing visual that conveys the bigger brand idea, but also, in higher dwell situations to engage people and encourage them to explore the features. So, the typography had to function as both visual and copy. We wanted a premium feel that allowed the car to shine but simultaneously was attention grabbing and playful.